Social Media Marketing Plan | Example

companionable Media Marketing Plan ExampleMargarita ParkerSocial Media Plan1. Determine which 2 kind media you allow for explore. Then research each one in depth beyond the KED textbook.The social media platforms I chose for my professional development ar LinkedIn and Google +.thither are more(prenominal) than 350 trillion LinkedIn callrs in the earth 107 million of them are in the USA (Smith.) According to a 2013 survey, close to light speed% of job seekers and recruiters use LinkedIn as their primary job search woodpecker (Gopalakrishnan.) Thats good news. If I create an outstanding LinkedIn pen, it fuel significantly contribute to my race development.I already throw off a LinkedIn account. However, it needs to be improved in order to help me in my career.LinkedIn offers dickens types of accounts free and paid. The main features of a free account arecreating a professional and detailed LinkedIn visibilitybuilding a net income of connections with no limits on si ze or heelsgiving and receiving an unlimited number of recommendationsjoining or creating up to 50 different LinkedIn Groups (Elad.)Paid accounts have some additional featuressending a message to anyone in the LinkedIn biotic community regardless of whether she is in your extended cyberspaceseeing more LinkedIn network profile information when you conduct advanced searchesseeing exactly who has viewed your profile and how they arrived at your profileperforming a reference check on someone (Elad.) opus a paid account has some precise useful features, I will use my free account for like a shot and then upgrade it if needed.I have a Google + account as well, but it needs to be improved to fit my career goals.There are 2.2 billion Google + accounts in the world but only virtually 9% have any publicly posted discipline (Barrie.) Google + is not as popular as LinkedIn. Nevertheless, I see a cope of potential in using Google+ for professional development because a strategically op timized Google+ account can help tobecome highly visible online Google is the worlds biggest search railway locomotivelink a YouTube channel, a Facebook scalawag, a Twitter account, and a personal or professional website to a Google+ pagenetwork through Circles, Communities, Photo Sharing, Hangouts, and mobile appsprovide further social proof legitimizing the career claims youve made about yourself verbally and in your career documents, beyond whatever else exists online about you (Guiseppi.)According to Guiseppi, candidates with the stronger online footprint are more appealing to hiring decision makers. Thus, I need to work on my sustain online footprint by creating strong, appealing and professional LinkedIn and Google+ accounts.2. Decide what you want to produce via these social media as part of your professional leaf blade.My goal is to establish myself as an catchd Internet Assessor, connect to professionals who work in the IT field to grant ideas and expertise, and poss ibly find new career opportunities in the future.3. List travel you would need to do to fully participate with these two selected social media.As LinkedIn and Google+ have different features, some steps would vary for both networks. As I already have accounts on LinkedIn and Google+, I can track this step.4. Set up a timeline with dates to go with your steps.According to Yeats, it may draw about a year to develop a professional brand (62) so I am planning to spend 9-12 months working on my career profile.LinkedInGoogle+StepsTimeStepsTime1 get down working on my profile the more complete it is, the better my visibleness in the LinkedIn search results will be.Work on headline, summary and experience parts of my profile. dread 1, 20151 opening working on my profile the more complete it is, the better my visibility in Google Search engine will be.Work on headline, summary and experience parts of my profile.August 1, 20152Compete the rest of my profile.Upload high-quality cover ph oto.September 1, 20152Complete the rest of my profile.Upload high-quality cover photo.September 1, 20153Re-order sections on my page so the most important of them will appear jump (education and experience) and the less important would appear last (publications and interests.)October 1, 20153Craft an catchy mini-bio for my hovercard (King.)October 1, 20154 take a leak a public profile URL and use it as a branding tool in my email soupcon and business card (Yu.)November 1, 20154Import my contacts to Google+ from Microsoft Outlook and LinkedIn.November 1, 20155Start following companies I am interested in.December 1, 20155 fix my contacts in Circles (a business circle, a family circle, a friends circle, etc.)December 1, 20156 meet 50 LinkedIn groups it will boost my ranking (Yu.)January 1, 20156Get a custom URL for my Google+ profile and add it on my email speck and business card.January 1, 20157Have at least 50 connections.February 1, 20157Find and join niche specific communities .February 1, 20158Get endorsements and recommendations from colleagues and LinkedIn contacts. action 1, 20158Link Facebook, Twitter and YouTube pages to my Google+ account.March 1, 20159Start networking regularly join conversations, engage with others content, and share my own content and ideas (Yu.)April 1, 20159Create Google+ buttons for my Facebook and YouTube pages.April 1, 201510Ask a professional to review my profile and exposition on it so I can make some improvements. later all of the above is complete, I willMay 1, 201510 light upon how to use Hangouts.May 1, 201511Update my status regularly.At least once a week11Ask a professional to review my profile and comment on it so I can make some improvements.After all of the above is complete, I willJune 1, 201512Update my page regularly post links to fire articles, thoughts on whats happening in my industry, etc.At least once a week12Share interesting content with the people in my Circles regularly.At least once a week13Upda te my profile on a regular terms to keep it current.As needed13Update my profile on a regular basis to keep it current.As neededWhile the approximate time for each step is one month, it will be adjusted as some steps can be spotless faster, and the others will take more time than expected.By following the steps listed above, I will strengthen my online presence, build a strong network of professional contacts, and strategically position myself for future opportunities.Works CitedBarrie, Joshua. Nobody Is apply Google+. Business Insiders. Business Insider, 20 Jan. 2015. Web. 14 June 2015.Elad, Joel. LinkedIn Costs and Benefits. For Dummies. John Wiley Sons, n.d. Web. 14 June 2015.Gopalakrishnan, Aravind. How to Leverage LinkedIns Job Seeker Account. School of Information Studies. siege of Syracuse University, 27 Mar. 2014. Web. 14 June 2015.Guiseppi, Meg. Personal Branding Using Google Plus Profiles. Job-Hunt. NETability, n.d. Web. 14 June 2015.King, Cindy. 12 Google+ Marketing T ips from the Pros. Social Media Examiner. Social Media Examiner, 26 Dec. 2011. Web. 17 June 2015.Smith, Craig. By the Numbers 125+ Amazing LinkedIn Statistics. DMR. DMR, 6 June 2015. Web. 14 June 2015.Yeats, Martin. Knock Em Dead The Ultimate Job Search Guide 2015. Avon, MS Adams Media, 2014. E-Book.Yu, Jim. optimize LinkedIn Like A Pro To Boost Your Personal Brand. Marketing Land. ternary Door Media, 3 June 2014. Web. 16 June 2015.